Our business model
A Better Alternative
When households cannot afford the upfront costs of a cylinder of cooking gas, they resort to unhealthy, expensive and environmentally unfriendly charcoal or kerosene. Circle Gas’s unique business model can make gas accessible to millions of households who can’t currently afford it.
The Customer
We identify high concentrations of current charcoal and kerosene users who are our potential customers. Working with communities, we install local depots in these areas to ensure that our customers have a secure and affordable supply of gas, topped up before they ever run out.
Pay as You Go
We install a full set of our equipment including a stovetop, a smart meter and a gas cylinder in customers’ homes. This equipment is owned and maintained by us – the customer only pays for the gas that they use. The result is cheaper and safer fuel that can be purchased as needed, even meal-by-meal, with mobile money.
Leading Edge Technology
Our technology remotely captures when our customer’s gas is low. Using sophisticated logistics, our local fleet of motorised technicians replace the cylinder before it runs out. When the mobile money funds that are loaded on the meter by the customer run out, the smart meter ensures the tamper-proof cylinder valve automatically shuts off the gas supply.
Return on Investment
Customers use our gas daily to cook, paying as they go; this produces a steady stream of recurring revenue from gas sales that generates a reliable return on investment.
Our Presence
Kenya
Circle Gas launched its Kenyan offering to customers in Nairobi in January 2020
Tanzania
Circle Gas acquired the KopaGas technology, which has been successfully developed and used to service customers in Dar es Salaam since 2015
China
Circle Gas manufactures its smart meters and invests in hardware and software technology development in China
United Kingdom
Circle Gas has head office operations in London, including a financial, legal and business development team
With Support From
Kenya Operations Are Powered by Safaricom
Safaricom of Kenya is a strategic investor in Circle Gas and has an operating agreement with the Circle Gas Kenyan subsidiary M-Gas, covering branding and marketing, technology and customer service. Mobile money payments in Kenya will be processed using Safaricom’s M-Pesa.
Visit SafaricomImpact
We make clean, convenient cooking possible for low-income households of the developing world. By combining cutting edge, pay-as-you-go technology with efficient logistics and home deliveries, we make LPG an accessible, cheaper alternative to cooking with charcoal, kerosene or wood.
ImpactGlobal Team
We have come together with a common goal of delivering clean, affordable cooking to those who don’t currently have access and creating meaningful careers for our employees while building a profitable, sustainable business for our investors.
About Us