Our business model
A Better Alternative
When households cannot afford the upfront costs of a cylinder of cooking gas, they resort to unhealthy, expensive and environmentally unfriendly charcoal or kerosene. Circle Gas’s unique business model can make gas accessible to millions of households who can’t currently afford it.
We identify high concentrations of current charcoal and kerosene users who are our potential customers. Working with communities, we install local depots in these areas to ensure that our customers have a secure and affordable supply of gas, topped up before they ever run out.
Pay as You Go
We install a full set of our equipment including a stovetop, a smart meter and a gas cylinder in customers’ homes. This equipment is owned and maintained by us – the customer only pays for the gas that they use. The result is cheaper and safer fuel that can be purchased as needed, even meal-by-meal, with mobile money.
Leading Edge Technology
Our technology remotely captures when our customer’s gas is low. Using sophisticated logistics, our local fleet of motorised technicians replace the cylinder before it runs out. When the mobile money funds that are loaded on the meter by the customer run out, the smart meter ensures the tamper-proof cylinder valve automatically shuts off the gas supply.
Return on Investment
Customers use our gas daily to cook, paying as they go; this produces a steady stream of recurring revenue from gas sales that generates a reliable return on investment.
Circle Gas manufactures its smart meters and invests in hardware and software technology development in China
Circle Gas has head office operations in London, including a financial, legal and business development team
With Support From
Kenya Operations Are Powered by Safaricom
Safaricom of Kenya is a strategic investor in Circle Gas and has an operating agreement with the Circle Gas Kenyan subsidiary M-Gas, covering branding and marketing, technology and customer service. Mobile money payments in Kenya will be processed using Safaricom’s M-Pesa.Visit Safaricom
We make clean, convenient cooking possible for low-income households of the developing world. By combining cutting edge, pay-as-you-go technology with efficient logistics and home deliveries, we make LPG an accessible, cheaper alternative to cooking with charcoal, kerosene or wood.Impact
We have come together with a common goal of delivering clean, affordable cooking to those who don’t currently have access and creating meaningful careers for our employees while building a profitable, sustainable business for our investors.About Us
Check back frequently to hear the latest news from Circle Gas.
Announcement of additions to Circle Gas Executive Team
We are pleased to announce that over the last 6 months Circle Gas has undergone a global search to put together an executive team with the right skill sets and experience that will enable Circle Gas to meet the challenges and opportunities to scale its business to a global level.Read More
Announcement of the resignation of Circle Gas CEO Volker Schultz
It is with regret we announce the resignation for personal reasons of Volker Schultz as CEO of Circle Gas. Volker has led the group for the last 3 years. He led the launch of our business in Kenya in 2020 which has grown to over 1,200 employees and 250,000 customer households.Read More
Circle Gas announces investment by Marubeni Corporation
We are pleased to announce an investment by Marubeni Corporation, a global integrated trading and investment business conglomerate based in […]Read More
Circle Gas Supplies Clean Cooking Gas to over 100,000 Households
We are proud to announce that we now supply over 100,000 customers with climate-friendly cooking gas services. Circle Gas sells […]Read More
Circle Gas signs Strategic Cooperation Agreement with Quectel
We have signed a Strategic Cooperation Agreement with Quectel to support bringing affordable, clean cooking to millions of low-income households […]Read More
Circle Gas signs agreement with University of Liverpool to advance health and climate impact research
We have signed an agreement with the University of Liverpool to carry out research into the transition to clean, modern energy in Sub-Saharan Africa using our smart […]Read More
Circle Gas and Safaricom extend strategic collaboration
We are delighted that Safaricom has expanded its collaboration with M-Gas, our Kenyan subsidiary, to deliver solutions that transform the […]Read More
Circle Gas is adapting to COVID 19
The pandemic is creating great uncertainty for all businesses. We expect there are going to be significant and long-lasting changes […]Read More
Clean Cooking Alliance interview CEO Volker Schultz
Our CEO Volker Schultz recently spoke with Peter George, the Clean Cooking Alliance’s Senior Director for Private Sector & Investment, […]Read More
Circle Gas Launch at UK-Kenya Tech Hub
We announced the launch of Circle Gas and our Kenyan subsidiary MGas at the UK-Kenya Technology Hub, hosted by the […]Read More